June will be Child Vision Awareness Month, Dairy Month, Candy Month, Rose Month, Safety Month, Soul Food Month, Steakhouse Month, Turkey Lovers’ Month, and Perennial Gardening Month.

Flag Week: June 8-14
US Open (Golf) Championship: June 12-15
Cancer Survivors Day: June 1st
Belmont Stakes: June 7th
Race Unity Day: June 8th
Blame Someone Else Day: June 13th
Flag Day: June 14th
Father’s Day: June 15th
Nature Photography Day: June 15th
Baby Boomers Recognition Day: June 21st
National HIV Testing Day: June 27th
Backyard Campout Day: June 28th

Your program director plays a huge role at your radio station. One of those roles should never be to write your media kit. Your media kit is for clients and prospects to learn how your station’s audience can help their business grow. When PD’s write media kits, it comes out as pages about “you” (the station) and little about “them” (your client/prospect).

A page in your media kit for your on-air schedule and a page for your promotions/community involvement is all that is needed in regard to what’s happening on-air.

Your media kits shouldn’t read like programming promo. It’s about your audience, and how they can help clients/prospects. Remember, you are the marketing expert. All of your marketing materials should be produced by you, not the PD.

I came across this post from ManageSmarter.com over the weekend. Thought you’d find it interesting:

No matter the product or service, selling is a tough business. Having a thick skin, a great work ethic and an unflappable “can-do” attitude are among the most crucial traits needed to launch a successful selling career.

But your sales team also needs to know where the potential pitfalls are and how to avoid them. By discussing with team members the primary reasons why salespeople fail, you’re providing a roadmap for success that will help them throughout their careers.

“Whether your team consists of 1,000 salespeople or just one, the simple fact stands: Avalanches roll downhill,” says Keith Rosen, president of Profit Builders and author of Time Management for Sales Professionals and The Complete Idiot’s Guide to Cold Calling. “It starts from the top, and that’s why managers are 100% accountable for the success and failure of their sales teams.” Rosen suggest: Read More

I went to the optometrist today (all this computer time is getting to my eyes…though passing by 40 may have something to do with it as well). Anyhow, in our greeting he asked what I did for a living. When I was done telling him I ran a business that provided sales, marketing, and tech tools for Radio — he said, “I had a radio person in here earlier today.” Oh…do I love hearing that. So, I followed up with a few questions and here’s what I found out.

1. He had been off Radio for at least a year.
2. He had been using TV recently.
3. He wanted back on Radio.

Here’s the lesson. If you have a client that has left Radio and gone to TV, print, or any other media; it may have nothing to do with the fact that he doesn’t like Radio anymore. It often just means he likes to mix things up. Often, when a client leaves us, we think they’re gone forever…they’re not. Keep in contact with advertisers. Don’t let them forget you’re there. Stay in touch with helpful information that can make you be seen as a marketing pro…not just a salesperson. Then, when they’re ready to get back in bed with Radio, you’ll be there to tuck them in again. Goodnight for now, TV.