What to Call That First (annual?) Radio Promotion?

I was recently asked if I thought an initial/first radio promotion or event should be called “First Annual” or not.

There are some that think the phrase “first annual” is fine. I don’t have a problem with that because it conveys you intend to have the promotion each year. However, there are also usage experts that recommend you should avoid the phrase.

So, I’d recommend you play it safe, and leave off your annual intentions until you know for sure (and you won’t know “for sure” until next year) that you’re having another.

An alternative is to use the phrase,”Inaugural.” This way it can indicate the radio promotion/event should be the first in a series, without automatically conveying that it will occur every year.

If you do continue the tradition, you can then call them, “Second Annual,” “Third Annual,” etc…

Leave a Reply