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More Buyers to Spend Less in Most Media (Radio Included)
Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago.
While that conclusion, drawn from a new survey by market-research firm Advertising Perceptions, can hardly come as a shock, it’s far from welcome news for a shaky media economy teetering into the second half.
Read the rest at Advertising Age: http://adage.com/mediaworks/article?article_id=128186
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