Comments on: What My Optometrist Taught Me About Advertising Sales http://radiosalesblog.com/2007/08/29/what-my-optometrist-taught-me-about-advertising-sales/ Get the list: 15 Top Ideas to Create a Modern Sales Department Fri, 05 Sep 2008 15:25:35 +0000 http://wordpress.org/?v=2.5 By: Big John Small http://radiosalesblog.com/2007/08/29/what-my-optometrist-taught-me-about-advertising-sales/#comment-12 Big John Small Thu, 04 Oct 2007 16:35:57 +0000 http://salesimaging.com/radiosalesblog/?p=22#comment-12 I agree... Back when I was selling radio, one of the first things I did in a new market was to look at the historical information on each client and formar client. It's AMAZING to look at patterns, a client that is on for six months then off for three, then on for three and off for five. I would go to these clients and see what made them come off?... Then put a plan together to keep them on for the long run. Side Bar - Often the client was on with a new rep, then off when they were gone, then on with another rep, then off when they left, and so on. I agree… Back when I was selling radio, one of the first things I did in a new market was to look at the historical information on each client and formar client.

It’s AMAZING to look at patterns, a client that is on for six months then off for three, then on for three and off for five.

I would go to these clients and see what made them come off?… Then put a plan together to keep them on for the long run.

Side Bar - Often the client was on with a new rep, then off when they were gone, then on with another rep, then off when they left, and so on.

]]>